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portrait of a woman with long hair with amiea permanent makeup

Become more beautiful

Permanent Makeup and the wide universe of micropigmentation

portrait of a woman with long hair with amiea permanent makeup


Micropigmentation summarizes various types of treatments, but all have one thing in common: needles are used to apply color to the second skin layer.

In this context, treatments for eyebrows, eyeliner and lips are called 'permanent makeup (PMU)'. However, the color entry is neither permanent for a lifetime nor a substitute for classic makeup. The colors usually degrade after two to four years. 


skin with a Permanent Makeup treatment

How does PMU look like?

Woman after a Permanent Makeup treatment
woman before a Permanent Makeup treatment
picture of a woman's eye with amiea permanent makeup a picture of egyptian pharaoh

Current trends –
a millenia old



Permanent makeup is not a modern invention. Cosmetic tattoos have been used throughout the centuries. Researchers found the very first micropigmentations among conserved deceased such as mummies and learned that already the Vikings tattooed their eyebrows. 

Therefore, permanent makeup is anything but a short-lived beauty trend of today which will soon be gone. Hence, no one has to suffer from pigmentation by hand, or use carbon dust or toxic substances as color pigments anymore. As innovation leader, amiea has developed high-tech devices, patented needle cartridges and long-lasting colors that are medically certified. In this way we make permanent makeup for you and your customers a safe and in every aspect satisfactory cosmetic application which makes life more beautiful.

PMU vs. Microblading: What is the difference?

Microblading is a current trend for pigmenting eyebrows. Compared to convenntional permanent makeup it lasts much shorter, only one to ten months. The reason for this is the bigger trauma for the skin: in microblading, the artist uses blades with which he cuts the skin very finely by hand. This injures the skin and so the color is flushed out by blood and body fluids. The result: the artist has to bring more and more color in order achieve better results.

The results are lines that are reminiscent of hairlines. Various factors influence the treatment's outcome and determine how long the pigments might remain in the skin. The skin type and the skin structure of the customer can significantly influence the results. Microblading is not suitable for some skin types.

The innovation: digital blading and powerful shading! The new nano-gradient needle configurations create the look of microblading with the benefits of micropigmentation. Learn more!

Facts Check: Microblading

  • Not recommended and unsuitable for several applications such as lips, eyes and medical pigmentation
  • Eyebrows can only be shaded to a limited extent
  • Recommended only for young or medium skin types as well as thick skin e.g. Asian skin 
  • Unsuitable for older customers with thin, sensitive or dry skin
  • Higher level of trauma compared to PMU, more bleeding and swelling during the treatment
  • Long healing process 
  • No accurate control of scribing depth: if the treatment is performed too dee, colors will heal too cool or gray
  • Scars can occur, then neither laser treatment nor micropigmentation can help anymore
  • Results last only for 1 - 10 months.

Permanent Makeup vs. Tattoo: What is the difference?

Tattoo artists transform the emotions of their clients into a drawing that gets literally under your skin. People choose tattoos to remember important events in their own lives or a loved one, to decorate the body or to show the work of a well-known tattoo artist on their skin
Generally, also a micropigmentation is a kind of a tattoo: the difference is that for the tattoo the needle penetrates the skin much deeper, the artist uses stronger colors and thicker needles as well as the machines have more power. As a result, the colors last much longer with a tattoo. In addition, different skin areas require very different treatments. For example, the skin is relatively uniformly thick on the shoulder or arm. The skin on the face, however, can vary in thickness between the eye area and cheeks by several millimeters. Also, PMU can be much more demanding, for example, when you create a lash line compression on the lower eyelid. The risk of causing irreversible damage is much higher for permanent makeup than for a regular tattoo. This requires a completely different skillset, education and experience from the artist. We help you with the right accessories and the best training, only amiea assists you with leading know-how and a worldwide community that is there for you.

picture of amiea permanent makeup on lips of a woman a picture of a woman's arm with a tattoo